Logo Design & Brand Identity
Design Brief
My goal for this brand was to create an athletic company revolving around suppplements with natural ingredients. Including apparel that is stretchy, comfortable and breathable. However, our trademark and what we pride ourselves in is our springy shoes. Our shoes are made from the same material that trampolines are made by, which not only provide bouncey-comfort, but also increases vertical jump power and decrease broken ankles. The logo: round, from logo to container, to the outside of graphic, the pointed edge to represent a starting point, or jump, having to always come to a point or start at a point. The 2 smaller circles representing heads or a spring, while the bigger circle represent a trampoline and the rest of the logo represent motion.
Process
Business Card, Envelope Design, Letterhead
